Chang Mou

NFTY Jigs

Designing scalable NFT experiences

Project Type

Professional

Timeline

Jul 2021 – Mar 2022

Worked with

2 Designers

3 Engineers

1 Illustrator

Contributions

Research

Prototyping

Testing

Impact

Through product and design contributions, we scaled NFTY Jigs’ gaming platform and marketplace, enhancing usability and driving adoption.

1st

Cross-game marketplace

3.1M+

Transactions processed on the marketplace MVP

625K+

NFT tokens minted using the designed color system

Systemizing visual identity for NFTs

In Duro Dogs, each dog is intended to feel unique and personal, growing alongside the player and collecting rewards over time. However, as more variations were released, the visual cues around rarity became unclear. Players struggled to understand what made one dog more valuable than another, and moments that were meant to feel exciting often felt confusing instead.

To bring clarity back to the experience, I developed a color-coding system that made rarity immediately recognizable. Each tier was assigned a distinct visual identity using consistent dominant and secondary color relationships. This allowed players to understand value at a glance, feel more pride in their collections, and stay more engaged because rarity once again felt meaningful and rewarding.

Designing the marketplace MVP

As NFTY Jigs expanded its ecosystem of games, players needed a reliable way to discover, trade, and manage their NFT assets. But the existing marketplaces were fragmented and inconsistent, making it hard to find valuable items or understand how assets connected across games. What should have been a dynamic trading experience often felt confusing, limiting engagement and growth.

To create a clearer and more cohesive experience, I collaborated with two designers to define and launch the marketplace MVP. We introduced intuitive filters, rarity cues, and categories to make browsing and valuation easier, and we unified items across games to increase liquidity and support both primary and secondary sales. This marketplace became the backbone of NFTY Jigs’ cross-game economy, improving user experience while laying the groundwork for long-term monetization.